• Laurence Bedard is a model, social media personality, and hairdresser with an estimated net worth of over $1 million.
• She has gained fame as part of the alternative modeling movement and is known for her unique look and numerous tattoos.
• She has worked with various companies such as Fashion Nova, Bang Energy and Only Fans.
• She has denied undergoing any plastic surgery, and her Overcome tattoo was done during a painful time in her life.
• She was in a relationship with Canadian military veteran Joey Filiatrault, but it ended and she removed all traces of him from her online posts.
Who is Laurence Bedard?
Laurence Bedard was born on 15 July 1993, in Montreal, Ontario Canada. She is a model, social media personality, and hairdresser, best known for her online fame, having millions of followers on the website Instagram. Her unique look and work in alternative modeling have helped her gain numerous opportunities.
The Riches of Laurence Bedard
As of mid-2020, Laurence Bedard’s net worth is estimated to be over $1 million, earned largely through a successful career in modeling. She’s gained numerous sponsors and modeling projects thanks to her online fame. She also does other work, including a profession as a hairdresser.
Early Life, Education, and Career Beginnings
At a young age, Laurence traveled around with her family, moving to Montreal and Laval before eventually settling in Quebec. Growing up there, she developed a strong interest in fashion and beauty, eventually leading her to aspire to a career as a model. The family later moved back to Montreal where she attended high school, and after matriculating she then took specialized courses focused on hairdressing, later taking-up up barber lessons too.
Her training led her to become an employee of Jim Le Barbier, a well-known barbershop in Canada, known for its use of trends, celebrity hairstyles and skilled stylists, and have even attracted some notable names to their salons.
While she did gain some consistent profits there, what elevated her career was when she discovered the website Instagram. The site is known for being a popular hub among aspiring models and those wanting to work in the fashion industry. She began posting regularly on the photo-sharing site, which in turn, started to widen her reach.
Alternative Modeling and Rise to Fame
One of the aspects of Bedard that helped her quickly gain fame online was her unusual look. She had attractive features – her face and her figure – but what stood out was her numerous tattoos that could be seen on her body. She sports full-sleeve tattoos, tattoos on her belly and on her thighs. One of the most recognizable is the word Overcome tattooed on her abdomen.
She gained fame as a part of the alternative modeling movement, attractive women who don’t usually conform to the usual standards upheld by the beauty industry. A lot of models of this category sport many tattoos on their bodies, while others often adhere to a certain niche, style, or identify with a specific minority or group. These types of models mostly sport goth, emo, or punk looks.
Alternative modeling has a strong following, and it wasn’t long before she was contacted to start working with photographers who focused on these types of models. She also worked with other models who have a lot of similarities to her, such as Tina Louise. This was bringing in a lot of income her way, plus her following continued to grow.
Like many Instagram models, Laurence also accepted sponsorship offers and modeling contracts with several well-known companies in the online sphere. One of those is Fashion Nova, which is recognized for using of various Instagram models to promote clothes they sell online, and through brick and mortar stores in California. The store is known for its usage of celebrities too, often showcasing inexpensive clothing that could often be sported in clubs and the like. The firm later expanded to include menswear and signature lines, such as a partnership with Cardi B. However, in 2019 the company attracted controversy, after it was revealed that they were underpaying their workers.
Another big company that she became an ambassador for is Bang Energy – the company employs a similar marketing strategy to that of Fashion Nova. Their various video packages often feature these models drinking their energy drinks, particularly a lot of fitness models as the energy drink is often marketed towards fitness enthusiasts. The company is owned by Florida-based Vital Pharmaceuticals, and has expanded to showcasing various types of drink products, while it is also known for its feud with its competitor, Monster Energy, with the two engaging in lawsuits at one point.
In recent months, Laurence has continued her work for both Bang Energy and Fashion Nova, posting almost daily to promote both brands. She also started looking into other income streams, and created an account on Only Fans. On that website, subscribers can opt to pay a monthly fee to gain access to exclusive photos and other online content. The site is known to be a popular hub among sex workers, who want to have more control over their pay and content, providing nude photos or videos for their paying subscribers.
While that is what Only Fans is primarily known for, Bedard is not into nude modeling or showing off her body.
— Laurence Bédard (@lolobe4_) May 17, 2020
Most of her pictures there are likely those taken on her many modeling shots, but not those she shows on Instagram. In recent weeks, she’s mostly been posting photos from home, as many countries are under quarantine to prevent the spread of the coronavirus. She’s also collaborated with several tattoo-focused magazines to share her love for tattoos.
Laurence was in a relationship with Canadian military veteran Joey Filiatrault, and he was featured on her online posts during the earlier part of her career. However, they quietly broke-up, and she removed all traces of him from her online posts. Since then, there haven’t been any reports of romantic relationships her way.
A lot of her critics have accused her of having plastic surgery, particularly enhancements such as breast implants. She has denied going through any surgery, though some have pointed out that her pictures show how breasts often look after getting implants.
When it comes to tattoos, she often chooses those that she knows will age well, and are inspiring to her. Her Overcome tattoo was done on her during a very painful time in her life, and she had it done on her stomach because it is a location that is one of the most painful when getting tattoos, signifying the word’s importance to her.