• Born in the United States on 15 August 1994
• Professional bodybuilder and social media personality
• Net worth estimated to be over $200,000
• Started going to the gym at 15 and competed in bodybuilding competitions
• Earns income through sponsorships, endorsement contracts, and her social media accounts


Who is Ashley Nocera?

Ashley Nocera was born on 15 August 1994, in the United States of America, and is a social media personality as well as a professional bodybuilder, best known for gaining fame on the website Instagram, establishing herself as an Instagram fitness model. She’s competed in several professional bodybuilding competitions at a young age, placing highly for most of them.

The Riches of Ashley Nocera

As of early-2020, Ashley Nocera’s net worth is estimated to be over $200,000, earned through a successful career in body-building competitions, and on social media.

Her online fame has led her to numerous opportunities, including sponsorships and endorsement contracts.

Early Life and Fitness Beginnings

Ashley grew up with a lot of exposure to the fitness industry from a young age, as her father was a bodybuilder and so was his grandfather, and so came to appreciate the effort it takes to maintain a well-built body. Encouraged by her family to try athletic activities, she started learning how to swim at four years of age; she was a quick learner and her dedication to the craft improved her skills significantly.

She started competing in various swimming competitions in her locality, which later translated to her becoming a swimmer for the school she attended.

While she was finding a lot of success with the sport, she was growing increasingly frustrated with how her body was developing. She was not satisfied with how she looked, and so her motivation for swimming also decreased. Around this time she became more interested in bodybuilding, as it showed great results for her family. When she was 15 years old, she started going to the gym when she had the time, initially just as a hobby.

Becoming a Bodybuilding Athlete

Over the next year Nocera experimented with her routine and diet; she was seeing some development but wanted to take it further.

Ashley Nocera

In 2009 she met social media personality Alex Sharoykin through Facebook, and sought advice from him due to his experience with college athletic teams, known for competing in football and basketball during his youth. She cemented her routine, lifting weights and maintaining a diet, going to the gym as many as six times a week, leaving one day for rest. Within three years she had achieved a body better than she expected, thanks to a well-made workout plan and a balanced diet.

She wanted to take her passion for fitness further, and remembering her family, she tried competing as a bodybuilder. At 19 years of age she joined the 2014 WBFF NYC Championships, which was her first experience.

Despite that, she flourished and astounded the judges, leading her to win the entire competition. She was given a pro card as a result, making her one of the rare amateurs to be certified as a professional in their first competition, as well as winning it.

Further Competitions and Online Transition

With her win in New York, Ashley was qualified to compete at that year’s WBFF World Championships held in Las Vegas, where she finished seventh overall. She returned to the WBFF World Championships the following year, where she finished in the top five.

At around the same time, she began posting her workout and diet routines online through an account on Instagram.

Unknowingly, this helped build more attention towards her, especially from the general public. She quickly became one of the more established fitness models on Instagram, with her looks and her passion for fitness attracting many. The following year, she focused her attention fully on social media, as she was getting a lot of offers, and with her followers hitting the millions.

She also created a YouTube account that focused on her diet and nutrition, particularly on her love for cooking, but she eventually deleted all of her videos on that channel as it was becoming difficult to manage, because she had another channel focused on video blogs (vlogs). She mainly posts videos of her day-to-day endeavors, trips abroad, and other important life events.

While she does not upload often, she does so when she has enough content for her viewers. At times, she even uploads challenge videos and other popular YouTuber video themes.

Recent Endeavors

While working on her fitness career, Nocera also intended to complete her education, enrolling at Wagner College in New York. The private college has a history dating back to 1883, and now around 2,000 students enrolled annually. She took up a degree in nursing, and during her final two years experienced working in a hospital as a part of the Neonatal Intensive Care Unit, which helps with treating babies who have ongoing conditions.

I really like this color 😜

Posted by Ashley Nocera on Monday, March 23, 2020

However, she decided to take a break from school as it was stressing her out, but intends to become a certified nurse in the future.

In recent years, she’s been busy with modeling and sponsored posts from some of her partners. One of her most consistent advertisers is Fashion Nova, which often sends her clothing for free so that she could wear them in her posts. The company is based in California, and established itself mainly through the use of Instagram models with a high follower count. However, in recent years the company has been under scrutiny, after it was revealed that they were underpaying the majority of its workers.

Fashion Nova sells what they call inexpensive club attire, mostly catering to women.

Personal Life

Ashley connected with Alex Sharoykin as both of them enrolled at the same college. She approached him first by adding him online and the two struck a friendship through online messages. After three months the two began dating, and were officially in a relationship. However, the relationship seems to have quietly ended, as she is no longer posting about him, nor has she been seen with him for quite some time. She even attended big events like family weddings on her own, indicating that she is very likely single.

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