Seth Feroce, dubbed “Ferocious Feroce,” is an American professional bodybuilder, YouTuber, podcaster, and entrepreneur, who became famous for winning his IFBB (International Federation of Body Builders) Pro League debut, and who has achieved notoriety for his no holds barred podcasts.
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Early life and family
Seth Feroce was born on 21 November 1984, in Pennsylvania USA. He was bullied and taunted with names such as “Chubbs” for being overweight when he was younger, and this motivated him to start lifting weights. His father, Gregory Feroce, was very supportive of him, and bought him his first gym membership card and a set of plastic‑coated sand-filled weights to help him lose those extra pounds and develop muscles.
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The Days of Thiccness! . #Throwback to before the Tricep tear. . The itch to come back to training grows stronger everyday. Just have to give myself more time to recover properly. Can’t do dumb shit! But there is a massive fire under my ass to come back and build a new physique. . Day dreaming of what I want to look like when I get the go ahead to train. I cannot wait to put the work in! . #AAr #AllAmericanRoughneck #AxeAndSledge #ThePump #Thicccness #Work #HWMF #CantWait
Seth also started playing wrestling and football as a teen, until his dad took him to a local bodybuilding show which changed the course of his life. The moment they stepped foot into the gym and Seth was welcomed with open arms, his dad knew that he’d lost his son to bodybuilding, as it had become his dream and his passion; he was 15 years old at that time.
No information is available about his mother, but he has a brother named Jacob.
He attended Indiana University of Pennsylvania to major in molecular biology and biochemistry for a career in the medical field; however, he switched his major after a year and a half, and graduated with a Bachelor’s degree in Safety Sciences from the same university.
Throughout his university years, he continued with his training as a bodybuilder. He conducted necessary research into bodybuilding, and pushed his body to its limits as he tried various training regimens, supplements, and nutrition plans to determine which would work best for him. He documented what he considered as experiments on his body, including his weight goals, gains, and lifting history.
He worked as a safety consultant right after college, but realized that this was not what he dreamt of doing. Although he was living the life of a bodybuilder, he never competed until his wife encouraged him to do so. Once he started competing, there was no stopping him as he went on to win the Northern Kentucky Championships,
Heavyweight Class, which was organized by the NPC (National Physique Committee), the largest organization for amateur bodybuilding in the US, and held on 14 March 2009. He also took first place at the NPC Pittsburg Bodybuilding Fitness and Figure Championships.
As he was preparing for the National Bodybuilding Championships, most guys at his gym were warning him not to get his hopes up on winning the Nationals on his first try, as there were athletes who compete a dozen or more times but never win in their class, and that for some it even took two to three times to be on the show before they could get their hands on a Pro card.
With all the discouragement he received, it was a good thing that Monte Webb, a former Mr. Pittsburg and owner of Webb’s World of Fitness, believed in him and said that he had been competing in the early 1980’s and had been around long enough to know what a champion looked like, and Seth had it.
Seth’s mindset was that he was capable of winning and he trained hard to do that; everything he did – every workout, diet meal, and cardio session were meant to help him not just do well at the competition and be at the top five but to win first place. In November 2009, his parents, wife, brother, and his lifting partner Rege, went with him to Hollywood, Florida to cheer him on for the competition. His brother never left his side and took care of everything for him, so he could just focus on winning.
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That day, all his hard work paid off and he earned his pro card and won the National Bodybuilding Championships for the Light-Heavyweight Class.
During the course of training and competing, Seth met Hany Rambod dubbed as “The Pro Creator,” who was known for his FST-7 Training System that helped bodybuilders get that “championship-winning physique,” and trained with him for more than two years. Seth managed to acquire sponsorship from the dietary supplement brand, MuscleTech, and the bodybuilding and fitness magazine, Muscular Development. He also worked with Isolator Fitness, a company that manufactures meal-prep containers for the health conscious.
When he was 25 years old, Seth competed at the 2010 Europa Super Show Bodybuilding Championships in Dallas, Texas, and won the 202 division. This was quite a feat as it was his IFBB Pro League debut, and he won against IFBB Pro veterans including Jaroslav Horvath and Richard Jackson. This qualified him to compete at the Joe Weider’s Olympia Weekend for the 202 showdown.
He went on to compete at the 2012 IFBB Valenti Gold Cup Pro and placed 7th, and at the 2012 IFBB Toronto Pro Supershow placing 6th. It was not a good year with the losses, troubles at home, and his health problems. His competitive nature drove him to extremes as he prepared his body for open class, but his body couldn’t handle it as he developed tension headaches, nose bleeds, high blood pressure, stomach pains, lethargy, and his organs were greatly affected as well.
This caused him to stop competing in 2012 and rest, in order to regain his health. Seth said that as much as you love what you are doing, you should know when to stop. He said he learned a lot during this time and wouldn’t repeat the mistakes that he made.
For three‑and‑a‑half years from 2012 he did landscaping and safety consultant work to make ends meet. In 2015, with what was left of his savings which was around $2,200, he invested into creating his own apparel brand, All American Roughneck (AAR). He had this notebook in which he drew the designs of his shirts and hats; he approached Bobby Dautrich to help him with this and said that he had nothing to pay him but if this business works, Bobby would get half of everything.
AAR became successful and they became business partners, not just with this one but also with Axe and Sledge Supplements. Other companies that Seth owns include another supplement brand, a gymnastics facility, and a nutrition store.
He has a podcast entitled, “Hard Working Mother F*ckers” (HWMF), in which he and Bobby Dautrich talk about bodybuilding, health, and various other topics. He has about 40 episodes available on the Apple podcasts app, as well as on YouTube – he started his YouTube channel in December 2015, and has more than half a million subscribers and has totaled over 40 million views. Seth also has Feroce Iron Academy, a members‑only website that caters to bodybuilders.
He came back in the bodybuilding scene in 2016, but announced in 2017 that he was parting ways with IFBB.
Many people asked him why he isn’t competing, and he said that he wouldn’t be able to give his all in it, knowing that once he did, his family and other businesses would suffer. Feroce also said that a bodybuilder should have other sources of income, because there would come a time when he wouldn’t have sponsors or he would be too old to compete. He said that if you were a sponsored athlete, you’d be at the mercy of the company, and he didn’t want that. It happened to him back in 2012 when he had two $50,000 contracts, and one disappeared because he didn’t do well at a show at that time.
— Alex Drake (@muscletale) May 14, 2016
Seth met Elise at university, and had a kid named Adalynne with her during that time; they later married and had another daughter named Emmi. They had been through tough times together, but in the end it didn’t work out. According to Seth, Elise had problems and had to go and get help, and said he spent a lot of money trying to help her. They divorced in 2016, and Seth has full custody of his kids.
In February 2018, he announced that he was dating a gymnastics coach named Hannah Nicole whom he first met in 2017. He proposed to her in December 2018, and currently lives in Western Pennsylvania with his 12-year-old and five-year-old kids, and 24-year-old fiancée who’s pregnant. They had a gender reveal party at the gymnastics facility, and surrounded by Hannah’s students and Seth’s kids, they announced that they are going to have a baby boy come June.
Interesting facts and rumors
- Seth’s go-to music when training includes mostly metallica songs, Pantera’s “Cowboys from Hell,” and Eminem’s “Lose Yourself.”
- On his YouTube videos or podcast, he talked about taking steroids in his 20’s as a personal decision, and how he dealt with the consequences of its adverse effects on his body. He said he does not regret anything that happened in his life because it got him to where he is now and he loves it, but he realized how important it is to take better care of his health.
- In April 2020, he fell off his dirt bike and tore his triceps as a result. He underwent surgery and is expected to make a full recovery.
Seth is 5ft 6ins (1.7m) tall, weighs 212lbs (96kg), and has a muscular build.
He has five companies and sponsors as well as a podcast, Instagram, and YouTube channel that he is able to monetize. According to sources his net worth is estimated at over $1 million as of June 2020.