• Karen Vi is a professional model and social media personality with over 800,000 followers on Instagram
• Her net worth is estimated at over $1 million and she owns a BMW
• She gained her first modeling opportunity through competing in the Miss San Antonio American Beauty pageant
• She has done modeling projects for companies such as Skyy Vodka and Budweiser, and has also appeared in boxing matches as a ring girl
• She gained fame through appearing in the music video “On the Floor” by IceJJFish and has since started her own online businesses, Glow Collection and beauty products


Who is Karen Vi?

Karen Villareal was born on 3 October 1989, in San Antonio, Texas, USA, and is a professional model as well as a social media personality, best known for her online presence on the website Instagram. She has over 800,000 followers on the site, which focuses on fitness, beauty and motherhood.

The Riches of Karen Vi

As of early-2020, Karen Vi’s net worth is estimated to be over $1 million, earned largely through a successful career in modeling. She’s also gained a lot of opportunities through her strong online presence, which has led her to partnerships and sponsorships.

She owns a BMW which is valued upwards of $50,000 and she also manages online businesses.

Early Life and Modeling Beginnings

Karen grew up in San Antonio amidst a large family, actually living with extended family including cousins, nephews and nieces. She is of Spanish and Mexican descent, though very few details have been shared about her immediate family. At a young age, she aspired for a career as a model, though she never really thought it was a possibility at first. After matriculating from high school, she gained her first opportunity when a lot of people encouraged her to compete in the 2008’s Miss San Antonio American Beauty pageant.

The local pageant was held to determine the representative to compete in the Miss Texas pageant later in the year. She was successful in winning, and competed at the Miss Texas USA pageant though she didn’t gain high ranking in the competition. Despite that, her presence at the event elevated her stock, and her beauty attracted the attention of several companies – she was approached and offered contracts to model, effectively starting her career.

Modeling Projects

One of her first projects was with alcoholic beverage companies, and immediately made her mark in the modeling industry when she featured in a commercial for Skyy Vodka, known for its strong presence in various parts of the world, primarily based in Italy.

Karen Vi

Following her work with the company, she then appeared in advertisements for Budweiser, one of the most popular and highest-selling beers in the US, though its availability is found throughout the world. The beer itself is filtered, made with 30% rice which is a common theme among lagers.

She also gained work as a ring girl in boxing matches, appearing in between rounds as a reminder to the crowd. Ring girls are often aspiring models or glamour models who work for additional income. As the years passed she continued working on developing her body, and became fit enough that she could work as a lingerie model, working for Beach Bunny Swimwear, showcasing their designer swimsuits and bikini wear.

She also wore bridal gowns for the publication “Latino Bridal”, which as the name denotes, targets a primarily Latino audience.

Online Fame

In 2014, Karen’s popularity skyrocketed after she featured in the music video “On the Floor” by IceJJFish, showing him singing and acting seriously, though his vocals were what many described as an out of tune dolphin. Nevertheless, the video became viral due to its comedic value, and the fact that IceJJFish never shows if he’s serious or not with his music, and people also started joking that he could be mistaken for artists such as Chris Brown or Drake.


She was heavily featured in the music video as the vixen and woman pursued by IceJJFish in the story. With credits on her, her popularity increased significantly, with numerous people searching online for her. She wanted to capitalize on her popularity by creating a YouTube channel, which she did, however, she only uploaded a few videos as she discovered that she didn’t have the time or motivation to pursue YouTube full-time.

Instead, she turned her attention to another popular social media service on Instagram. The website is one of the most popular in the world, allowing its users to share photos and videos with the public. It is owned by Facebook, and has over a billion registered users.

Recent Projects – Instagram Content

As her Instagram account gained hundreds of thousands of followers, Vi started focusing on it full time, posting regularly. A lot of her viewers enjoyed her attractive Latina looks and her well-developed body. She also gained a significant following who tuned in to her fitness and beauty routine. As her fame on the site grew, she was also approached by several companies to do sponsored posts. A lot of Instagram models gain significant income through these types of projects. One of her most recent sponsorships was with the restaurant company What-A-Burger which dates its history back to the 1970s. The small burger chain restaurant is located in several parts of the US.

She also took the opportunity to start her own business, focusing on one of her passions, beauty. She started the company called Glow Collection which featured versatile feminine everyday wear, mainly consisting of fabrics that hug the body, accentuating the features. They can be used for workouts and, as advertised, for everyday use. She began wearing the clothes of her company and promoted them online. She then expanded to promoting beauty products such as make-up and skincare products.

Personal Life

Karen is a single mother as she has a son she frequently features on Instagram. She doesn’t talk a lot about the boy’s father, as he has been mainly absent from their lives even before he was born.

On one occasion, she attracted a lot of attention after National Football League (NFL) player Le’Veon Bell commented on one of her photos, implying that he wanted to flirt. She didn’t respond the way he expected, as she posted about his efforts, striking back at him for trying to flirt even though he has a girlfriend and a baby.

She is an animal lover, and enjoys listening to rock music. She also has an adventurous lifestyle, and even has a bucket list of extreme things she wants to do, having done ziplining, skydiving, and cliff diving in the past. One of her biggest influences is actress and model Raquel Welch, whom she identifies with as they have a lot in common.

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