• Amanda Elise Lee is a Canadian-born social media personality and fitness trainer best known for her Instagram fame.
• Her estimated net worth is over $1 million, earned largely through successful online promotions and endorsements.
• She grew up privileged in Beverly Hills, but her parents divorced during her adolescence.
• She began her fitness career by creating an Instagram account and marketing her services, eventually gaining a lot of followers.
• Amanda Elise is currently single, and enjoys traveling in her spare time.
Who is Amanda Elise Lee?
Amanda Elise Lee was born on 13 December 1986, in Canada and is a social media personality as well as a fitness trainer, best known for finding fame through the social media platform Instagram. She has millions of followers on her account which documents her fitness journey and showcases the results on her body.
The Wealth of Amanda Elise Lee
As of early-2020, Amanda Elise Lee’s net worth is estimated to be over $1 million, earned largely through a successful career online, having gained numerous endorsements and partnerships as a part of her work. She also writes which has contributed to her earnings too.
Early Life and Education
While Amanda Elise was born in Canada, her family later moved to Beverly Hills with her father buying a house for the family as he was quite wealthy. She grew up in a very privileged environment, describing Beverly Hills as Instagram in real life, with people always wearing designer clothes and showcasing their new cars. However, things became difficult for her when her parents divorced.
It is not known if the divorce affected their situation or if they remained in Beverly Hills. She tried to move past it by pursuing writing, and thought of a career in journalism during high school.
After matriculating, she enrolled at Sarah Lawrence College, a private college in New York which is known for its one-on-one system. They offer courses in performing arts and writing which is one of the reasons she enrolled at the school. It also encourages independent study, though in recent years the school’s name has been wrapped in controversy due to the Sarah Lawrence College sex cult issue.
While Lee was nowhere near the issues around Sarah Lawrence, she didn’t pursue journalism as a career path, instead discovering a love for fitness. Before completing her college education, she began regularly going to the gym, and developed a passion for teaching others.
She completed fitness trainer certification and then created an account on Instagram, to market her expertise, skills, abilities, and services, which is a tactic that many independent fitness trainers use. One of the reasons this was very effective on Instagram was because they could showcase parts of their training as well as the results through photo or video posts.
While a lot of people discouraged her, she remained diligent with her promotions, eventually gaining a few clients which began building her wealth. Around 80,000 people were following her when she met reality television personality and fellow social media star Michelle Game.
After the two worked on fitness together, Game wanted to promote her, and the two posted photos on each other’s social media account. This helped her significantly as her following boomed, reaching hundreds of thousands in a very short period.
Social Media Star
While she was still intent on continuing her career as a fitness trainer, Amanda Elise noticed that she was gaining a lot more attention through photos that showcased her assets. She loved showing off the results of her workouts, wearing bikinis and other form-fitting clothes. Posting more sensual and seductive photos helped her following reach the millions quickly.
Due to that, she decided to stick with this type of content, which the majority of her followers love.
Due to her huge following, companies began taking notice, contacting her to do sponsored posts, for which she would be paid a significant sum. She became a model of the retail brand Fashion Nova, promoting some of their clothes through posts. Fashion Nova is one of the more recently popular clothing brands that use Instagram models for its promotion. She also became a model for the energy drink company Bang Energy, which also focuses its marketing and advertisements through social media personalities.
She also became a writer, using her journalism background to write about fitness for the online publication “Poosh” – the company is known to be owned by Kourtney Kardashian, and features several Kardashian family members.
Issues with Mental Health
Working as an Instagram personality can be a very stressful job, like many online jobs that often depend on a huge following. To help with her photos, she often enlists the help of her mother who takes hundreds of photos of her from time to time. This also means that the two would have to go through various hairstyles and clothes to provide content for her followers.
She tries not to adhere to a very strict schedule, especially if her content is not good. She’s gotten used to a lot of the negative comments on her posts, but still feels anxious from time to time, thinking about whether or not she’s done well.
A lot of people are also very shallow online, and Amanda’s experienced tens of thousands of followers leaving her just because she didn’t post a photo of herself in a bikini. However, she later got passed that and decided to remain true to what she wants to post instead of what everyone wants.
She’s also expressed a desire to help others out, especially other fitness-focused Instagram models who want to find their breakthrough on the website. She tries to do her best in her posts to help inspire them as well.
Amanda Elise is single and while she doesn’t talk a lot about romantic relationships, she mentioned that she had a boyfriend once when she was just starting online. They are no longer together as he was very discouraging when it came to her choice of career. She mentioned in an interview that she is very attracted to confident men who are very forward and know what they want. She also loves traveling, and posts about her travels during her free time.